Sunday, March 15, 2020
Top Salesforce Competitors
Top abverkaufforce CompetitorsAfrica Studio / Shutterstock 2018 was a huge year for Salesforce. The SaaS kundenpflege giant has been dominating tech headlines and investment forumsalike thanks to its meteoric growth and rapid-fire acquisitions. In the last year, Salesforce acquired MuleSoft, CloudCraze, Rebel, Attic Labsand Datorama, but that doesnt mean the software company is impervious to competition. Other companies such as Adobe and Oracle are constantly tweaking their offerings to try and overtake Salesforce.Visit SalesforceThe customer relationship management (CRM) space is full of large and midsizecompanies vying for business, and while there is a lotof competition for SMB clients, only a few CRMs out there are real competition for Salesforce on a larger scale.Editors note Looking for the right CRM software for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs.These are Salesforces top competi tors for 2019. Will one of these be a better solution for your small business?OracleOracle might be a little behind Salesforce in CRM market share right now, but this tech behemoth is poised to take as much business from Salesforce as it can. In fact, Oracle is a much larger company than Salesforce, with an operating income of $13.67 billion to Salesforces $1.74 million. Oracle is no stranger to bulk acquisitionseither In 2018, the company acquired at least six major companies, with a focus on those specializing in AI, data science, securityand networking.You can inquire about an Oracle CRM Cloud demo here.SAPAnother company that deals in billions to Salesforces millions is SAP, a gigantic international software company that has been dealing in enterprise tech for nearly 50 years. SAPs solutions rule in the larger markets of international government and commerce. Like competitors in smaller markets, SAP offers multiple clouds, each with itsown focus, including the Data Cloud, Market ingCloud, Commerce Cloud, Sales Cloud and Service Cloud. SAP appears to be attempting some SMB solutions to gain traction in the SMB market. In fact, its Sales Cloud starts at just $25 per user per month.geschftlicher umganges interested in SAP Sales Cloud solutions can sign up for a free trial.Interested in CRM solutions? Check out our reviews ofthe Best CRM Software.Adobe Systemsfruchtwein business readers are probably already familiar with Adobe. With an operating income of over $2 billion and 36 years in the industry, Adobe became a household name with products like Acrobat, Photoshop, InDesign, Dreamweaverand Flash.Adobe Systems also has a CRM solution. While terribly named, Adobe Marketing Cloud is a robust collection of solutions that currently serves the enterprise market primarily. Prospective users can sign up for a demo here.Other CRM competitorsWhile Oracle, SAP and Adobe are the three biggest competitors gunning for Salesforce, there are lots of others in the pack. Sale sforce is unique in that it acquired dominant market share by targeting businesses of all sizes at the same time.Now, Salesforce faces competition from big dogs like Oracle Customer Experience and Microsoft Dynamics thatare trying to move out of the enterprise-only market and nab large and midsizecompanies, as well as competition thatfocusesexclusively on the SMB set, like many of those we reviewed in our Best CRM Software Guide. Smaller competitors like Zoho, HubSpotand SugarCRM might not be able to touch Salesforce in terms of sheer size, but they understand the SMB market and offer a more modern approach to buying SaaS. While it hassuccessfully moved into the SMB market, Salesforce mucksmuschenstill operates more like a Microsoft or Oracle in terms of pricing and accessibility users still have to fill out a form to get practically any information, pricing is high, implementation is complicated, and customer service leaves a lot to be desired.Salesforce is the CRM company to beat in 2019, and no doubt it will have its own improvements to make over the course of the year. But the strength of the competitive landscape promisesthis year to be an interesting one. Mona Bushnell Mona Bushnell is a New York City-based staff writer for Business.com and Business News Daily. She has a Bachelor of Arts in writing, literature, and publishing from Emerson College and previously worked as an IT technician, copywriter, software administrator, scheduling manager, and editorial writer. Mona began freelance writing full time in 2014 and joined Business News Daily in 2017. 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